A concept VAP (value-added-packaging) design for Malibu Rum promoting sustainability. Partnering with Surfrider Foundation, this VAP includes Malibu Rum concealed in a Tetra Pak carton, Dole pineapple juice, and edible LoliStraws that are by Loliware. This product is a fun, summer party pack that is also environmentally friendly.

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Art Director | Mike Gmitter
Copywriter | Kyle Dunne

Research | Cate Wyman