Malibu Rum Sustainability VAP Project

A concept VAP (value-added-packaging) design for Malibu Rum promoting sustainability. Partnering with Surfrider Foundation, this VAP includes Malibu Rum concealed in a Tetra Pak carton, Dole pineapple juice, and edible LoliStraws that are by Loliware. This product is a fun, summer party pack that is also environmentally friendly.

Art Director | Mike Gmitter
Copywriter | Kyle Dunne

Research | Cate Wyman