Gift a Legacy Campaign
The Gift a Legacy ad campaign was designed to advertise the various ways of donating to Western Connecticut State University's School of Visual and Performing Arts. Donors have the opportunity to:
- Name a seat in the MainStage Theatre to support theatre students.
- Name a seat in the Veronica Hagman Concert Hall to support music students.
- Buy a plaque to be represented on the Art Donor Wall which will hang outside of The Gallery.
I decided to use a combination of purple and yellow for a complementary visual aspect of this campaign. These colors also serve as a representation of the Visual and Performing Arts Center (VPAC) at WCSU's culture. Purple is a color that is commonly used throughout the interior design of the VPAC, and yellow is representative of the lights on a marquee outside of a theater.
Art Director | Ellen Myhill
Copywriter | Moira Gentry