The Gift a Legacy ad campaign was designed to advertise the various ways of  donating to Western Connecticut State University's School of Visual and Performing Arts. Donors have the opportunity to:

- Name a seat in the MainStage Theatre to support theatre students. 

- Name a seat in the Veronica Hagman Concert Hall to support music students. 

​- Buy a plaque to be represented on the Art Donor Wall which will hang outside of The Gallery.

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I decided to use a combination of purple and yellow for a complementary visual aspect of this campaign. These colors also serve as a representation of the Visual and Performing Arts Center (VPAC) at WCSU's culture. Purple is a color that is commonly used throughout the interior design of the VPAC, and yellow is representative of the lights on a marquee outside of a theater.

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Art Director | Ellen Myhill

Copywriter | Moira Gentry