NFL Nickmas Game Digital Display Ads








On Christmas Day 2023, Nickelodeon teamed up with CBS Sports and the NFL for the 2nd annual Nickmas Game, requiring a massive array of digital display ads across various platforms. Here are the static ads I designed for nfl.com and an animated gif ad which was featured on YouTube.
When handling key art with extensive elements—logos, copy, and images—it's crucial to preserve the original design’s integrity and ensure consistency across all ad sizes, down to the smallest placements. These examples showcase that meticulous approach.
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Designer | Allison Novella
Senior Art Director | Katrina Cheban
VP Brand Design | Sandy Goijburg
Graphics Manager | Dai Delija
Marketing | Katherine Martinez-Valdez
Project Management | Emily Harenza, Orlando Buddle
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Property of Viacom Inc.​